Etsy Fees 2026 Explained: Every Fee, Plus What a $30 Sale Actually Nets
Every Etsy fee verified for 2026: listing, 6.5% transaction, payment processing by country, Offsite Ads — plus what a $30 sale nets vs Shopify.
Etsy's fee structure isn't one fee—it's a stack of six or more fees that hit the same order, and several of them change depending on which country your bank account sits in. Most sellers can quote the $0.20 listing fee and the 6.5% transaction fee, then get surprised by everything after that. This guide walks through every fee on Etsy's official Fees & Payments Policy (last updated February 13, 2026), works out what a $30 sale actually deposits in your account, and compares the math against running the same product on Shopify.
The Full Fee Stack at a Glance
Every number below comes from Etsy's Fees & Payments Policy and Help Center, verified at the time of writing. Fees are listed exclusive of VAT—if you're in a country where Etsy must collect VAT on seller fees, add your local rate on top.
| Fee | Amount | When it applies |
|---|---|---|
| Set-up fee | One-time, varies by location | Once, when opening a shop |
| Listing fee | $0.20 per listing | Per listing, every 4 months |
| Transaction fee | 6.5% of item + shipping + gift wrap | Every sale |
| Payment processing | Varies by country (e.g. US: 3% + $0.25) | Every Etsy Payments sale |
| Regulatory Operating fee | 0.05%–1.97%, 9 countries only | Every sale, if you're in one |
| Currency conversion | 2.5% | If listing currency ≠ payment account currency |
| Offsite Ads | 12% or 15%, capped at $100/order | Sales attributed to Etsy's external ads |
| Etsy Ads | Your budget | Optional, you set a daily max |
| Etsy Plus | $10/month | Optional subscription |
| Shipping labels | Varies by carrier, route, weight | Optional, certain countries only |
Now the details that the summary table hides.
Set-Up and Listing Fees: What You Pay Before Selling Anything
Set-up fee. New shops pay a one-time, non-refundable set-up fee charged to your card when you complete onboarding. Etsy doesn't publish a flat global number—the policy says the amount "will be displayed and charged as part of the shop set-up process" and varies by location, so treat whatever you see at checkout as the real figure. Payoneer users are charged in USD.
Listing fee: $0.20 per listing, per four months. Each listing expires after four months and auto-renews at another $0.20 unless you switch it to manual renewal. Two details that bite at scale:
- Multi-quantity sales trigger renewal fees. If a buyer purchases three of the same item in one order, you pay $0.20 for each of the two additional quantities—the first was covered by the original listing fee.
- The fee is owed whether or not the item sells. A 300-listing shop pays $60 every four months (about $15/month) just to keep its catalog live. Only private/custom listings are exceptions—those are charged only if the buyer actually purchases.
Editing a listing is free; only creating and renewing costs money.
The 6.5% Transaction Fee Applies to Shipping Too
When an item sells, Etsy takes 6.5% of the listing price plus whatever you charge for shipping and gift wrapping. Optional personalization fees get added to the display price and take the same 6.5%. If you sell from the US, the fee doesn't apply to sales tax; if you sell from anywhere else, it applies to your tax-inclusive listing price—one of the quiet ways non-US sellers pay slightly more.
This is why "free shipping with the cost baked into the price" and "cheap item + $8 shipping" net you the same after Etsy fees: the 6.5% hits the combined amount either way.
Payment Processing Fees Vary by Country
Etsy Payments processing is a percentage plus a flat amount, and the rate depends on where your bank account is located—not where the buyer is. It's charged on the full amount the buyer pays, including shipping and any sales tax. A sample from Etsy's official table:
| Bank account location | Processing fee |
|---|---|
| United States | 3% + $0.25 |
| United Kingdom | 4% + £0.20 |
| Eurozone (Germany, France, Spain, ...) | 4% + €0.30 |
| Canada (domestic/US orders) | 3% + CA$0.25 |
| Canada (international orders) | 4% + CA$0.25 |
| Australia (domestic) | 3% + A$0.25 |
| Australia (international) | 4% + A$0.25 |
| India | 5% + ₹25 |
| Vietnam | 4.5% + 11,500₫ |
| Several countries settled in USD (Brazil, UAE, South Korea, ...) | 6.5% + $0.30 |
A US seller pays 3% where a Vietnamese seller pays 4.5% and a seller paid via USD settlement pays 6.5%—on identical orders. If you're comparing your margins against a competitor in another country, this line item alone can differ by 3.5 points.
Some countries also have deposit fees: if your payout is above the minimum but below a country-specific threshold (for example 2,300,000₫ in Vietnam or 600 TRY in Türkiye), Etsy charges a small fixed fee per deposit. Batching payouts weekly instead of daily avoids it.
Country-Specific Extras: Regulatory Fees and Currency Conversion
Regulatory Operating fee. Sellers in exactly nine countries pay an extra percentage on item price + shipping + gift wrap: Canada 0.50%, France 1.14%, Hungary 1.97%, India 0.05%, Italy 0.80%, Spain 0.88%, Türkiye 1.67%, United Kingdom 0.48%, Vietnam 1.24%. If your country isn't on that list, this fee doesn't apply to you.
Currency conversion: 2.5%. If you list in a currency different from your payment account currency—say you list in USD but your bank account is in VND or GBP—Etsy converts the funds and takes 2.5% of the sale amount. Listing in your payment account's currency avoids this entirely, but many international sellers deliberately list in USD for the US market and eat the 2.5% as a cost of doing business.
Advertising Fees: The One That Can't Always Be Refused
Offsite Ads is the fee that surprises sellers most. Etsy advertises your listings on Google, social networks, and partner sites. If a buyer clicks one of those ads and orders from your shop within 30 days, you pay:
- 15% of the order total if your shop made under $10,000 USD in the trailing 365 days. At this level you can opt out.
- 12% once your shop has ever crossed $10,000 in trailing-365-day sales. From that point, participation is mandatory for the lifetime of your shop—even if sales later fall below the threshold, and even if you had opted out before.
The fee is capped at $100 per order, and it stacks on top of the transaction and processing fees. A successful shop can't choose to leave the program; the only lever is pricing that assumes some percentage of orders will carry the 12%.
Etsy Ads (onsite search placement) is different: you set a daily budget and control it fully.
Optional Costs: Etsy Plus, Pattern, Shipping Labels
- Etsy Plus: $10/month. Includes 15 listing credits and $5 in Etsy Ads credit each cycle (credits don't roll over), plus restock requests and extra shop customization. Purely optional.
- Pattern: $15/month after a 30-day free trial, if you want Etsy's standalone-website builder.
- Shipping labels. Available to sellers in certain countries; the price depends on carrier, origin, destination, weight, and dimensions—there's no flat Etsy markup published, so compare label prices against your usual carrier rates.
What a $30 Sale Actually Nets You
Take a $30 item with free shipping, sold by a US seller through Etsy Payments:
| Fee | Calculation | Amount |
|---|---|---|
| Listing fee | flat | $0.20 |
| Transaction fee | 6.5% × $30 | $1.95 |
| Payment processing | 3% × $30 + $0.25 | $1.15 |
| Total fees | $3.30 (11.0%) | |
| Net before product costs | $26.70 |
If that same order came through an Offsite Ad and you're at the 15% tier, add $4.50—total fees become $7.80, or 26% of the sale, netting $22.20.
Run the same $30 sale as a Vietnam-based seller listing in USD: $0.20 listing + $1.95 transaction + $1.35 + 11,500₫ processing (4.5% + flat) + $0.37 Regulatory Operating fee (1.24%) + $0.75 currency conversion (2.5%) ≈ $5.05–5.10, roughly 17% before any advertising. Same product, same price, meaningfully thinner margin—purely because of bank account location. Building this per-country math into your pricing is the same discipline covered in profit tracking for dropshipping operations: fees are a real cost line, not a rounding error.
The Same $30 Product on Shopify
Shopify's model is inverted: a fixed subscription instead of per-sale marketplace fees. The Basic plan is $19/month billed yearly ($25 month-to-month), and there are no listing fees and no marketplace transaction fee when you use Shopify Payments (third-party gateways add 2% on Basic). Card processing varies by country, plan, and card type—Shopify's own published guidance for US merchants puts typical online rates around 2.5%–2.9% + $0.30 depending on plan.
On a $30 sale with a ~2.9% + $0.30 rate, a US Shopify seller pays about $1.17 (3.9%) versus Etsy's $3.30 (11%)—a $2.13 gap per order. At that spread, the Basic subscription pays for itself around 12 orders per month; if a meaningful share of your Etsy orders carry the 12–15% Offsite Ads fee, break-even drops to roughly 4 orders. The honest counterweight: Etsy's fees buy you a marketplace with built-in buyer traffic, while on Shopify you fund your own acquisition. That's the real trade, and we break it down fully in Etsy vs Shopify in 2026.
Most sellers who do this math land on "both": keep Etsy as a discovery channel, run Shopify for repeat buyers and better unit economics. If that's your direction, start with how to run Etsy and Shopify together, or—if Etsy's stack has already eaten your margin—the migration playbook from Etsy to Shopify. And once the Shopify side grows into several stores, a platform like StoreFleet consolidates orders, revenue, and payouts across every Shopify store into one dashboard, so the "own store" half of your business doesn't recreate the spreadsheet chaos you left Etsy to escape.
Keeping Etsy Fees Under Control
- Price with the full stack, not the 6.5%. For a US seller, ~11% is the realistic floor per organic sale; budget 15–26% if Offsite Ads applies to part of your volume.
- List in your payment account currency when your main market allows it—2.5% saved on every sale.
- Prune dead listings. Auto-renew quietly charges $0.20 per listing per four months; a quarterly cull of never-viewed listings is free margin. Fold it into your weekly shop management routine.
- Watch the $10,000 threshold. Crossing it locks you into Offsite Ads at 12% for the shop's lifetime. It's not a reason to stay small—but it is a reason to have your pricing ready before you cross.
- Batch deposits if you're in a deposit-fee country.
Etsy's fees aren't hidden—they're just scattered across six policy pages. Put them in one spreadsheet, and every pricing and channel decision gets easier.